Tag: marketing

TSB Bank is using a combination of Adobe’s cloud-based services and real-time data to personalize the services it offers to ...

Last September, Starbucks unveiled a three-year re-invention plan, focusing on increased automation and adapting its operating model to meet ever more ...

Much ink and many pixels have been spilled on Twitter’s gradual rebranding to an X logo. Most of it argues ...

How to personalize and scale patient engagement in the hugely competitive US healthcare sector is a major challenge for all ...

While I think I've said publicly that the future of linear I don't believe is very bright and, eventually, I ...

(twitter) Adobe used its Summit in Las Vegas to announce Adobe Sensei GenAI, a set of generative AI services that ...

Enterprise customer marketing platform provider MessageGears is acquiring San Francisco-based Swrve, a mobile marketing company. MessageGears focuses on email and SMS ...

You know that saying, "the more things change, the more they stay the same?" That's how I think about marketing ...

What's the answer to creating better experiences and getting customers to buy from you? Throw a lot of technology at ...

In 2019 RepTrak, a market research agency that helps clients understand their corporate reputation was morphing into a SaaS platform. ...