He joins from Matalan, where he delivered a large scale digital transformation programme as Director of E-commerce. Prior to this, he served as Digital Director and part of the executive team at Superdry.
Over a nine year period, he built Superdry’s entire e-commerce platform and operation and played a pivotal role in growing its online proposition across North America, Europe and Asia, including China.
Lacey comments: “In today’s challenging retail climate, Secret Sales’ unique, stockless off-price model is changing the game by putting excess stock sustainably into the hands of consumers.”
“The business is at a pivotal growth point and I’m excited to bring my e-commerce experience to the table and support the team in driving new growth across Europe, while creating new value for customers.”
In addition, Alex Adamson joins Secret Sales’ executive board as Chief Marketing Officer. He is tasked with building out a wider marketing and digital strategy, working closely with Lacey to support Secret Sales’ growth ambitions.
Adamson says: “It’s an extremely exciting opportunity to step into the CMO role at Secret Sales. The company’s distinctive market position and trajectory offer a unique opportunity for a marketer like myself.”
“I eagerly anticipate further dedication to advancing our growth and retention strategies, leveraging the invaluable first-party data from our platform. The particularly intriguing aspect lies in the ambitious yet attainable international expansion plan for the business, in which the new executive positions play a pivotal role.”