Frasers Group has opened the doors to its new ‘revolutionary’ stores for both Sports Direct and Flannels at Gateshead’s Metrocentre.
The retail group has transformed the former Debenhams unit into new homes for its luxury and sports retailers, alongside a new flagship space for its Everlast Gym.
The 50,000sq ft Flannels flagship on the ground floor boasts an expansive new luxury fashion collection from brands including Givenchy, Marc Jacobs, Tom Ford and Vivienne Westwood, as well as contemporary brands such as Amiri, Off-White, and Palm Angels.
The outlet also features the retailer’s recently launched home edit, which includes brands from Versace, Off-White, Assouline, Jonathan Adler and Pols Potten.
Flannels Metrocentre also debuts a new beauty shop fit featuring Burberry and Moncler’s first-ever fragrance counters in the retailer’s beauty portfolio, as well as newly-added Kylie Cosmetics, and a Dermalogica Skin treatment room.
On the first floor, Frasers has unveiled its new 50,000sq ft Sport Direct store.
The shop features specialist sporting areas for running, football, and outdoor, across men’s, women’s and kidswear. It also includes Sports Direct’s new Running concept that it debuted at the Manchester flagship.
Sports Direct Metrocentre also hosts Frasers’ USC, Games and Evans Cycles brands.
Accessible through the new store, the group’s Everlast Gyms is opening its 10th elevated and largest hybrid gym.
The 37,000sq ft space offers a full-round immersive workout experience boasting specialised fitness areas, including a full-size boxing ring.
Members also have access to saunas, chill tubs, physio rooms, and an extensive
Flavore Bar serving freshly made smoothies, coffees, and other post-workout fuel.