Miniso will open the doors to its biggest ever store in the UK along London’s Oxford Street on Friday.
The 2,700sq ft flagship is one of three new stores the Chinese giant is set to unveil before the end of this year.
Located at 100 Oxford Street, the store showcases the retailer’s new beauty and fragrance collection alongside its range of plushies, home furnishings and toys.
The tickled-pink outlet also stocks the brand’s TikTok-favourite Blind Boxes, a curated collection of Chinese snacks and its new Christmas range.
The Oxford Street flagship marks Miniso’s 23rd UK store and its third stand-alone high-street location, following quickly behind the opening of its smallest concept store in the capital’s Chinatown.
Miniso UK chief operating officer Saad Usman said: “The Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that ‘Life is for Fun.’
“We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity.”