Amazon Fresh customers can now pay at self-checkouts in the Monument, London store, in addition to using a Just Walk Out technology powered checkout-free option.
In a LinkedIn post, Charlie Mills, Head of In-Store & Local Marketing at Amazon Fresh, said: “Customers get the choice of scanning and paying for items using the self-checkout and they can still checkout at the gates using our Just Walk Out technology.”
“The Amazon Fresh in-store shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.”
“Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves, and keeps track of them in a virtual basket. Using the self-checkout adds another convenient way to shop. Pretty cool.”
The ultimate aim here is alleviating some of the friction associated with Just Walk Out technology.