Amazon UK launches ‘Food too, who knew?’ ad campaign for byAmazon grocery range — Retail Technology Innovation Hub

Amazon Fresh

Amazon Fresh customers can now pay at self-checkouts in the Monument, London store, in addition to using a Just Walk Out technology powered checkout-free option.

In a LinkedIn post, Charlie Mills, Head of In-Store & Local Marketing at Amazon Fresh, said: “Customers get the choice of scanning and paying for items using the self-checkout and they can still checkout at the gates using our Just Walk Out technology.”

“The Amazon Fresh in-store shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.”

“Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves, and keeps track of them in a virtual basket. Using the self-checkout adds another convenient way to shop. Pretty cool.”

Amazon has in recent weeks also been busy tinkering with its Amazon Fresh checkout free convenience stores in Kensington, White City, and Southwark, London.

The ultimate aim here is alleviating some of the friction associated with Just Walk Out technology.