Hannah Bennet, Head of Digital at Paul Smith, says: “When we decided to switch to a headless CMS, we had a lengthy review process of headless platforms, analysing Contentful, Prismic, and GraphCMS among others. We wanted to find the right mix of composable architecture, easy integrations, ease of use, and flexibility.”
“We found that Storyblok was the most established vendor with great developer support. It also has some fantastic unique features, such as the visual editor. It supports improved performance and provides our teams so much flexibility and freedom. It was an easy decision to make.”
Dominik Angerer, Co-Founder and CEO at Storyblok, says: “At a time of economic uncertainty, the role of flexible and efficient marketing with a high ROI is becoming increasingly important as businesses seek to respond to new requirements and trends with agility.
“Our recent work with Paul Smith is a perfect example of this. The vast capabilities afforded by our headless CMS architecture enabled its legendary brand to achieve a new online look, recreating the customer experience from its unique physical stores.”
“It also places the business in a good position to easily evolve its digital presence with new tech innovations.”
