Tesco chief customer officer Alessandra Bellini has quit the business after nearly seven years.
Bellini, who joined in March 2017, will leave the supermarket chain at the end of the month, Retail Week reported.
Her departure will see the grocer’s customer and product teams fall under the leadership of chief commercial officer Ashwin Prasad, instead of a like-for-like replacement hired.
In an email sent to staff, chief executive Ken Murphy said: “Ale has made an immense contribution to our business, transforming the group customer function so it is now recognised as best in class amongst global FMCG.
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“She has turned around the Tesco brand, creating distinctive propositions including Food Love Stories and Aldi Price Match, as well as some of the best Christmas campaigns in recent memory.
“She has also driven an increase in Clubcard penetration through digitisation and personalisation.
“As a result, we have improved our NPS, sales and reputation, and won numerous awards for our customer marketing including a personal recognition for Ale as the UK’s Marketer of the Year 2020.”
Bellini added: “My Tesco journey has been intense, challenging and a lot of fun. I’m proud that we’ve delivered a successful turnaround and growth strategy but after nearly seven years, it’s time to refresh and take on something new.
“I want to thank the customer team for their passion, creativity and dedication, and my colleagues on the executive team for their partnership. I wish you all continued success.”