Shein’s UK business raked in more than £1bn in sales last year as the retailer continues its expansion across the region.
The fast fashion retail giant posted a pre-tax profit of £12.2m in the 16 months to 31 December 2022, as revenue topped £1.1bn, according to documents filed on Companies House.
Shein marked several significant milestones during the period, including its collaboration with music artists Stefflon Don and three pop-up shops in London.
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The Singapore-headquartered retailer set up its British division in September 2021, with trading commencing the following month.
Its UK business had 14 employees during the period, the majority of whom worked in marketing.
Shein plans to grow its UK presence earlier this year, announcing that it would open 30 new pop-ups across the region.
Sky News reported last week that Shein was in talks to acquire Missguided from Frasers Group, less than 18 months after Mike Ashley’s retail empire swooped to buy it out of administration.
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