Princess Polly, the global fashion brand beloved by Gen Z, has opened its first U.S. store at Westfield Century City in Los Angeles. This is a major milestone for the company, which has implemented a global retail expansion strategy to bring Princess Polly products to more consumers nationwide.
The 3,370-square-foot space features up to 200 on-trend Princess Polly styles, as well as several digital elements designed to foster engagement and interactivity. The brand tapped into its robust content engine to fuel digital displays, a media wall and personalized product recommendations to engage consumers and drive conversions.
Ciaran Long, Interim CEO of a.k.a. Brands, the parent company of Princess Polly, noted that by opening a permanent store in the U.S., the brand will be able to forge deeper connections with existing and new customers, ultimately driving new customer acquisition and setting a foundation for retention. In fact, the store will become a critical hub for special events and community moments such as product launches, meet-and-greets with influencers, styling workshops and more.
“We’re confident the brand will thrive as a physical retailer, and we look forward to seeing its growth potential come to fruition,” said Wez Bryett, Co-CEO of Princess Polly in a statement. “Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S., and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”