On scanning the DPP via a QR code in the care label, consumers will be taken to a landing page which includes the product’s lifecycle carbon footprint, taking account for raw materials, finished good manufacturing, logistics, packaging, product care and end use.
The page will also provide product care advice to help customers make their item last longer, as well as links to circular service partners – repair/alterations, rental and pre-loved.
People will be encouraged to trace their garments and visiting the Nobody’s Child DPP will be incentivised with gifts and the ability to download a unique non-fungible token (NFT) by way of a digital receipt, via a collaboration with Coinbase.
Jody Plows, CEO, Nobody’s Child, says: “Working with Fabacus and Coinbase, is a huge step forwards in our journey towards full traceability and transparency. We know that our customers want to make conscious consumption choices, and the introduction of DPP is another move towards honesty and integrity with our community.”
Fabacus Founder and CEO, Andrew Xeni, says: “Our mission is simple, to close the gap between brands and their customers, whilst future proofing against regulation, and growing value for both.”
“We are thrilled that Nobody’s Child are the first to use this technology, investing one step further into full transparency. Partnering with Coinbase, who are leaders in their domain is a huge step, to utilise Web3 solutions to unlock a new level of brand control, and customer experience.”
Richard Price, Managing Director of Clothing & Home, M&S, comments: “We’re delighted to see Nobody’s Child, an important part of the M&S family, taking the next step on their journey towards full traceability and transparency.”
“Digital product passports are the future and we welcome the opportunity for customers to engage with the unique Nobody’s Child QR codes in our selected stores.”
Peter Stilwell, Head of Business Development for EMEA, Coinbase, adds: “The advantages of blockchain technologies permeate into all aspects of our lives.”
“Today, we are thrilled to announce our partnership with Nobody’s Child to leverage both our NFT and Wallet technologies to forever change the way which brands interact with their customers. We are committed to continuing building innovative ways which businesses can unlock the value held within Web3.”
