Shiseido Americas
Amperity is working with Shiseido Americas to help create connected and personalised digital customer experiences across all of its brands.
Amperity brings together data from all the beauty giant’s online and offline touchpoints, including pre-purchase, Point of Sale, and post-purchase customer care to create unified customer profiles.
“As an omnichannel retailer, we are laser focused on understanding our customers and the channels they want to interact in, while ensuring we are delivering consistent customer experiences,” says Kristin Morseman, Senior Vice President Americas Digital Transformation at Shiseido Americas.
“With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”
John Lewis Partnership
John Lewis Partnership has announced a partnership with Google Cloud, worth £100 million over the next five years. This is an expansion of the relationship it has had with Google since 2012.
The collaboration is pitched as a significant step forward in John Lewis Partnership’s digital transformation of its John Lewis and Waitrose brands, and its ambitions to provide customers with more tailored and personalised experiences.
Under the expanded agreement, more of the organisation’s technology will migrate to Google Cloud, harnessing the cloud provider’s latest offerings, including advanced artificial intelligence (AI) and machine learning (ML).
The hope is that these tools will enable the John Lewis Partnership workforce, known as Partners, to be more efficient, spend more time focusing on customers, and better use data insights to help curate great products and services.
The partnership will also support a pan-Partnership loyalty programme in 2024.
USAopoly
USAopoly, a specialty game manufacturer, is using Alloy.ai technology to combine sell-through, shipment and forecasting data for more accurate planning, data management time savings and better retail execution – resulting in six figure sales increases at Target and Amazon.
The company claims also to have saved an estimated $240,000 from efficiency gains and $80,000 by reducing excess inventory as a result of using the Alloy.ai platform.
Miravia
CommerceHub is partnering with Miravia (part of Alibaba Group) to power the online marketplace’s European expansion.
Miravia launched last year in Spain.
It is both a marketplace and entertainment space where consumers can access products from their favourite brands, and learn about the latest trends in fashion, beauty, and lifestyle through solutions like exclusive content created by influencers or virtual make-up try-on lenses.
It is also a platform for sellers and brands where they can have their own stores, with the ability to design them, select the products they offer, define prices and promotions, interact directly with customers and users, and apply their own loyalty programmes.
Farm Girl
14th August will see Farm Girl, an Aussie inspired chain of cafes and restaurants in London, launch its debut collection of NFTs.
Comprising 70 unique NFTs, this promises a new form of loyalty programme, offering buyers a variety of perks dependent on which level is purchased.
These include free coffee every day, free brunch with queue jump and a years supply of rice paper rolls, courtesy of Roll Baby, Farm Girl’s sister brand.
According to a press release: “Each NFT mirrors the vibrant branding of Farm Girl and Roll Baby, showcasing a playful reflection of the brand’s customer profiles, including a fashionista, sassy influencer and yogi.”
TalkShopLive, Paramount Pictures and Walmart
TalkShopLive, a live streaming, social selling network, has worked with Paramount Pictures and Walmart on an event involving the new Teenage Mutant Ninja Turtles movie.
In a LinkedIn post, Bryan Moore, CEO and Co-Founder at TalkShopLive, said: “Building connections between content and commerce is at the heart of what we do, and today is not any different.”
“So thrilled to welcome the iconic Teenage Mutant Ninja Turtles presenting our first ever show with Paramount Pictures featuring a new toy collection exclusively available at Walmart.”
He added: “Hosted by the Ballinger family, the live unboxing event connects the retail ecosystem bringing talent, brands, media networks and retailers together to bring products to life. Make sure you tune and get a glimpse behind the movie magic right at Paramount Studios.”
