The service will also support efforts to blend online and offline customer behaviour by driving footfall to the retailer’s 400 retail stores, situated in towns and cities across the UK.
Thanks to recent investments, its Click & Collect offering has expanded from 17% of e-commerce orders in early 2021 to 31% in early 2023.
New Look says it chose GXO’s Clicklink service because of its dedicated fleet network, which delivers seven days a week to approximately 1,800 customer destinations throughout the UK.
By consolidating parcels from multiple customers on each delivery vehicle and optimising routes, Clicklink reduces the overall miles travelled to service online orders, cutting carbon emissions.
New Look also benefits from reduced waste thanks to minimal requirements for transit packaging when delivering to store.
Nick Ormerod, Customer & E-commerce Director, says: “We are excited about our partnership with GXO’s Clicklink, set to dramatically improve our customers’ shopping experience.’
“This strategic alliance will significantly boost operational efficiency, increase our in-store Click & Collect conversion rates, expedite the return and resale processes, and ultimately enhance the availability of full price product, which is a key factor in our omnichannel model.”