The North Face has signed a new 10-year lease on Regent Street to expand its global flagship, according to Great Portland Estates.
The store, located at Walmar House, 288-300 Regent Street will grow to 10,000 sq ft across its ground and basement floors, to up its retail footprint by 33%.
The outdoor clothing retailer has traded at GPE’s Walmar House since 2015.
The North Face / VF Group EMEA Real Estate Manager, Ignacio Abadias, said: “We’re excited to confirm that we will be expanding our presence at our flagship Regent Street store, owing to the increased trading we’ve witnessed here for some time.”
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
He continued: “It’s a testament to the enduring success story of London’s Regent’s Street, as it will become our biggest store in EMEA and second globally”.
Meanwhile, luxury fashion brand Joseph has also signed a lease at Great Portland Estates’ Kingsland House, 124 Regent Street, making it the retailer’s sixth London stand-alone store.
The move completes the repositioning of the retail offering at Kingsland and Carrington House, after TUMI, Russell & Bromley, Pret A Manger and The Body Shop signed new leases with GPE last year.