Iceland is taking on Amazon’s Prime Day sales event with the launch of its latest value campaign Discount Dash.
The supermarket is offering its shoppers exclusive discounts on 42 products – ranging from household staples to TGI Friday fakeaways – on Tuesday and Wednesday.
Customers can save an average of 33% on items that “families need the most”.
The chain is also offering up to 50% off selected household products including a family pool, Bluetooth karaoke machine and a blender.
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Iceland Foods and The Food Warehouse group buying director Andrew Staniland said: “We know how popular events like Amazon’s ‘Prime Day’ are for the public, but we wanted to make something more accessible for our customers – providing great deals on value items to meet household needs with our Discount Dash.
“It is just another opportunity for our customers to make the most of unmissable value at Iceland.”
The supermarket revealed last week it was on track to deliver its highest profit in ten years thanks to its increased focus on value.
Iceland is expecting to deliver an adjusted profit that exceeds the £176m it made in 2021.