// Sainsbury’s nectar prices are now available on fresh fruit and vegetables, with selected products at half price
// The loyalty prices are also rolling out into food-to-go products and ready meals including branded and own brand ranges
Sainsbury’s has expanded its Nectar prices loyalty initiative to include fresh produce and ready meals for the first time.
As of today, customers will be able to get Nectar Prices on a variety of popular fresh fruit and vegetables, including by Sainsbury’s Strawberries (usually £2.25, Nectar Price £1.75), by Sainsbury’s Easy Peelers (usually £1.35, Nectar Price £1) and more.
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Nectar Prices will also be available on a selection of branded ready meals such as Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham’s Lasagne (usually £9.50, Nectar Price £7).
Sainsbury’s own-brand ready meals including Taste the Difference and by Sainsbury’s products will also be included.
As a result of the expansion into two new categories, the supermarket now has over 2800 products included in Nectar Prices.
Since the launch of Nectar Prices in April, shoppers have saved over £83m, with customers saving an average of £3.20 each time they shop.
Sainsbury’s director of Nectar and loyalty Sam Burston said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items.
“We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”