// Superdry is in talks with third-party providers to outsource its online operations
// The fashion retailer is exploring several cost-cutting measures as it looks to return to growth
Superdry is in talks to outsource its ecommerce operations to US giant Shopify in a bid to cut mounting costs.
The struggling fashion retailer is holding discussions with several third-party providers over its online business, The Sunday Times reported.
The move comes as the retailer is exploring several cost-cutting measures in a bit to transform the business after it struggled to bounce back from the pandemic.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Superdry completed a £12m equity raise earlier this month to help fund its turnaround plan after it was forced to withdraw its “broadly breakeven” profit guidance.
The retailer cited disappointing retail sales and challenges with its wholesale division for the decision.
The equity raise comes on the back of multiple initiatives to generate cash, including the £34m sale of some of its intellectual property assets in the Asia-Pacific.