VyPops allows customers to send out questions to consumer audiences and receive real-time video responses. Users can target their desired audience using Vypr’s panel of 65,000 consumers and receive editable videos to bring research findings to life.
Chloe Wilk, Insight Partner at M&S Food, comments: “The critical benefit of the VyPops service is that we were also able to use the Vypr platform to reach the right customers to speak to for our focus themes. That level of accuracy to hear the right voices is invaluable.”
“Ultimately, it will enable our product development team to deliver their three to five-year vision for our innovation pipeline. The video insights from Vypr complement the data and analysis we’ve conducted for the report.”
Tasmin Sibbald, Customer Growth Director at Vypr, says “People are so familiar with using video on their phones that we can now gain an unbridled and unfiltered research response directly from consumers.”
She adds: “Putting a voice and a face to responses helps build further credibility to consumer insight.”
“Combining with other forms of insight and analysis, it helps brands and product owners to create better products and experiences for their customers.”
