Mattel and Hasbro become ‘coopetitors’ in co-branded deals












Mattel and Hasbro become ‘coopetitors’ in co-branded deals – RetailWire


































Retail News


CNBC


Mattel and Hasbro have found some areas where they can cooperate rather than compete. Hasbro will produce Barbie-branded Monopoly games starting in the fall. Mattel will make UNO games and Hot Wheels vehicles with the Transformer brand.

Source: CNBC

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