// THG signs new deal with online beauty retailer Maximo Group
// THG will focus on re-platforming allbeauty.com and fragrancedirect.co.uk to the Ingenuity platform
THG has signed a new 10-year partnership with online beauty retailer Maximo Group.
The company is will focus on re-platforming allbeauty.com and fragrancedirect.co.uk to the Ingenuity platform with this partnership.
THG Ingenuity will also become Maximo’s key UK operational partner, providing warehouse and fulfilment services from Q2 2023.
The partnership is expected to add in excess of £150 million GMV to the Ingenuity platform annually.
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The end-to-end technology and fulfilment services agreement encompasses: website services including design, build, hosting and maintenance; warehousing and fulfilment services; and end customer delivery services via THG’s network of global couriers.
THG chief executive, Matthew Moulding said: “We are proud to announce our partnership with Maximo. This represents the early fruits of our focus on larger enterprise customers and underlines our position as the online partner of choice for the prestige beauty industry.
“I am delighted with the progress of our refocused sales team, with our pipeline continuing to build momentum. Our unique end to end global multichannel solution means our addressable market across beauty, FMCG and retail is significant and will continue to expand as a result of our continuous programme of innovation.”
THG Ingenuity CEO, Vivek Ganotra said: “We are delighted to develop further our reputation as the go to e-commerce partner for digital transformation in the beauty and wellness categories.
“Expansion into new international markets is a strategic priority for Maximo Group, with our global distribution network and cross-border expertise enabling its brands to capitalise on the growing digital channel shift across many beauty categories.”