// Waitrose is rolling out dedicated Gail’s Bakery areas inside 64 of its shops from May
// The grocer is also doubling the range of Gail’s baked goods in stores and adding new lines
Waitrose is to introduce dedicated Gail’s Bakery areas inside 64 of its shops across the south and east of England by May.
The upmarket grocer is also doubling the range of Gail’s sourdough breads and baked goods it stocks in 95 of its shops as well as add new lines of bagels, baguettes, crackers and muffins.
The move to roll out dedicated areas of the bakery chain follows a successful trial in three of the retailer’s stores at the end of last year.
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Waitrose bread buyer Aileen Kell said: “The Gail’s brand is really loved by our customers, so I’m delighted that we’re rolling out this bigger range and dedicated areas.
“Like us Gail’s are passionate about sustainability when it comes to using high quality ingredients, packaging, and recycling so they make a great partner for us as we grow our baked goods business.”
Gail’s managing director of grocery and wholesale Dan Barrett said: “We are delighted to be building on our decade’s long partnership with the Waitrose team to bring better bread to even more communities.