“In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without the company,” says Colin Barclay, Partner at Delta-v.
“That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug Kofoid and the leadership team as they capitalise on their market leadership position by further investing in growth.”
EDITED says it will use the investment toward accelerating product development, investing in partnerships, and M&A that will expand its value proposition to customers.
“Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence,” comments CEO Doug Kofoid.
“With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning.”