Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.
Suter joined Glossier in 2018 and has been behind much of Glossier’s brand and aesthetic work since, including a host of marketing campaigns and the brand’s recently opened SoHo flagship.
New CMO Mack joined Glossier two years ago from L’Oréal. In her time with the company, she and her team have increased brand awareness to one in every two women in the U.S. aged 18 to 34, debuted the Swiss Miss Glossier Balm Dotcom that went viral on TikTok and successfully launched the brand into Sephora.
Balireddi joins Glossier as Chief Commercial Officer after holding senior leadership roles at Chanel and The Boston Consulting Group. In her new role she will be responsible for strategically driving Glossier’s global business across all channels of distribution, including ecommerce, retail and wholesale. She will also lead omnichannel integration, customer experience and strategy and overall business execution.
“Glossier is a generation-defining brand on year nine of a 100-year trajectory,” said Kyle Leahy, CEO of Glossier in a statement. “The promotions of our talented leaders, like Marie Suter and Kleo Mack, are recognition of their immense impact on how our customers experience Glossier across our stores, in social media, online, and for the first time ever, in Sephora. I am also very excited that Chitra Balireddi is joining the team at this important juncture. Chitra brings the critical interplay of strategic and operational business skills necessary for Glossier’s next chapter in the omnichannel environment.”
Over the past year, the digital-first brand has been working to implement an omnichannel strategy with the goal of bringing Glossier to more people. The brand’s products are now available in 600 Sephora stores and Sephora.com across the U.S. and Canada, as well as in nine owned retail locations and on Glossier.com.
