// Karen Millen returns to the high street for a central London weekend pop up
// Visitors can browse and try on the latest collections as well as enjoy Lancôme beauty treatments and a tailoring service
Karen Millen opened the doors to its central London weekend pop-up shop today, the first physical retail space since the brand collapsed in 2019.
Taking over the space at 6-10 Great Portland Street, visitors can browse the latest SS23 collections and signature lines including workwear, occasionwear, swimwear and Curve edits.
Spanning two floors, the lower level houses clothes, an accessories table featuring shoes and fascinators as well as an all-day rosé bar.
The store also offering complimentary small alterations with tailoring company The Seam and has partnered with Lancôme to offer a range of beauty treatments over the weekend.
Brand director Natasha Hackett said the space provided an opportunity for the retailer to reconnect with the its loyal customers, both old and new, and gives them the chance to experience the attention to detail and craftsmanship of the clothing in person.
She added the pop-up store is designed to personify Karen Millen herself with the complimentary tailoring service available because the Karen Millen customer “likes her clothes to fit just right”.
Click here to sign up to Retail Gazette‘s free daily email newsletter