Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online and on the Sephora app. The partnership was first announced in July 2022 as part of Glossier’s expansion into brick-and-mortar under CEO Kyle Leahy, who was appointed in May 2022.
Glossier displays at Sephora stores will include Glossier’s iconic pink hue, standing out against Sephora’s black and white aesthetic, as well as the wavy tray tester system found at flagship Glossier stores. Additionally, Glossier’s “You Look Good” mirrors will be integrated into the displays.
“Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community,” said Leahy in a statement. “It is a beauty destination and the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it’s where so many of our customers are already shopping. Before this collaboration was even announced, Glossier was one of the most searched brands on sephora.com.”
This is Glossier’s first retail partnership, but Sephora has a history of working with other brands. Sephora sold its products at JCPenney for 15 years before the partnership came to an end in 2020. Kohl’s is the beauty retailer’s current shop-in-shop partner, with plans to launch Sephora displays at all 1,100 locations and reach $2 billion in annual sales by 2025.
“We could not be more excited to kick off this long-awaited partnership with Glossier and bring its fun, diverse, and approachable product assortment to our Sephora clients,” said Carolyn Bojanowski, EVP of Merchandising at Sephora in a statement. “Glossier comes with an incredibly rich history and an existing — and very passionate — fan base. We’re thrilled to be able to bring its beloved products to our Sephora clients, who have been asking for this for quite some time. We look forward to helping to usher in this new chapter for Glossier and officially welcome them to our Sephora community.”