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Asda rations some fruit and veg thanks to supply shortage

admin by admin
February 21, 2023
in Retail News


// Asda limits purchase of some fruits and vegetables following supply shortages
// The grocer is rationing tomatoes, peppers, cucumbers, lettuce, salad bags, broccoli, cauliflower and raspberries

Asda has implemented a limit on some fruits and vegetables that customers can purchase following shortages.

The grocer is rationing tomatoes, peppers, cucumbers, lettuce, salad bags, broccoli, cauliflower and raspberries to three of each item per customer.

The National Farmers Union (NFU) warned on the risk of rationing as farmers struggled with high energy costs, Sky News reported.


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Asda said it is experiencing “sourcing challenges” on some products that are grown in southern Spain and north Africa.

NFU said the production of some fruits and vegetables grown in British heated, covered buildings was already declining.

British Retail Consortium director of food and sustainability Andrew Opie said: “Difficult weather conditions in the south of Europe and northern Africa have disrupted harvest for some fruit and vegetables including tomatoes.

“However, supermarkets are adept at managing supply chain issues and are working with farmers to ensure that customers are able to access a wide range of fresh produce.



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