Lipton Ice Tea
Lipton Ice Tea has announced the launch of #PassTheSunshine, its biggest ever creator led campaign in Australia in partnership with influencer agency, Billion Dollar Boy.
The 14-day campaign features a range of 11 of Australia’s biggest creator talents in a combined digital out-of-home (DOOH), social media and experiential activation to raise brand awareness and to encourage acts of kindness.
It began on 15th February in Bourke Street, Melbourne – one of Australia’s largest and busiest shopping districts – and will be executed in three stages.
Matt Storer, known for his comedic paradies and musical skits on TikTok, kicks things off, appearing on the 28 metre tall Bourke Street Mall billboard – Australia’s biggest full motion, high resolution digital billboard.
Embracing the spirit of Melbourne’s eclectic busking community, Storer performs his one-minute long original, bespoke campaign song, Pass The Sunshine, with lyrics appearing as subtitles.
The advert encourages Melbourne to perform random acts of kindness, with Storer passing a Lipton Ice Tea to other creators guest appearing in the billboard – including: comedic social media personalities, Nathan Lust and Angelo Marasigan; best friends and mature creators, Ginger and Carman; differently abled comedic creator, Jimmy Jan; and prominent children’s entertainer, Tsehay Hawkins.
The song finishes with Storer offering a Lipton Ice Tea to passers by in a 3D effect.
Virtual try-on specialist Vyking has unveiled a new in-store augmented reality solution, Magic Mirror.
It says that that this will enable consumers to visualise footwear through a smart mirror.
Activated by walking up to a full length digitally connected mirror, people can try virtually before they buy dozens of pairs of trainers and other footwear.
They choose the pair they’d like to try via an in-store display on a tablet, before the 3D model is “beamed” into the mirror for them to see how it looks on their own feet.
The solution also offers omnichannel marketing possibilities as the technology can be deployed in other physical locations such as billboards, bus stops or window displays.