International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on Feb. 12, 2023.
Produced in partnership with Web3 platform Vatom, the invitation-only event brought both in-person and virtual attendees together for an exclusive runway experience.
Virtual attendees had the opportunity to explore the red carpet, interact with virtual and in-person guests, explore past Vivienne Tam collections, enjoy the IRL runway show and partake in the after-party.
The partners will continue to collaborate to bring new dimensions to future Vivienne Tam collections and runway experiences.
“We see Web3 capabilities as a largely untapped opportunity in the fashion world,” said the label’s Founder Vivienne Tam in a statement. “Vatom is an innovative Web3 platform that empowers our team to not only enhance real-life events but enable virtual audiences to experience the beauty and emotion of fashion and NYFW.”