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Vivienne Tam Brings NYFW Runway Show to the Metaverse

admin by admin
February 15, 2023
in Service Retail News


International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on Feb. 12, 2023.

Image from the real-world Vivienne Tam runway show at NYFW. Photo credit: Vivienne Tam

Produced in partnership with Web3 platform Vatom, the invitation-only event brought both in-person and virtual attendees together for an exclusive runway experience.

Virtual attendees had the opportunity to explore the red carpet, interact with virtual and in-person guests, explore past Vivienne Tam collections, enjoy the IRL runway show and partake in the after-party.

The partners will continue to collaborate to bring new dimensions to future Vivienne Tam collections and runway experiences.

“We see Web3 capabilities as a largely untapped opportunity in the fashion world,” said the label’s Founder Vivienne Tam in a statement. “Vatom is an innovative Web3 platform that empowers our team to not only enhance real-life events but enable virtual audiences to experience the beauty and emotion of fashion and NYFW.”

Vivienne Tam virtual runway experience at NYFW.
Photo credit: Vivienne Tam



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