John Lewis Partnership
John Lewis Partnership is currently working on what it labels a ‘game changing’ new loyalty programme that will integrate across its high street, online and app touchpoints.
To help it deliver this, the UK retailer is looking to hire “a creative and data driven Head of Loyalty to work alongside a passionate and talented team to lead, design and deliver this next-generation programme”.
In a LinkedIn post, it says: “You will be bringing together our My John Lewis and My Waitrose loyalty programmes, ahead of launching our pan-Partnership loyalty programme in 2024.”
It adds: “We are investing heavily in data and technology to ensure we give our loyal customers more personalised experiences, offers and benefits. Join us on this exciting journey of transformation, as we continue being a force for good.”
Richard Hammond, CEO at customer analytics startup Uncrowd, took to LinkedIn to describe the job as “one of the hottest gigs in UK loyalty. I know I have controversial views on the subject but I also know that there’s loads of you in my network who would a) love this role, and b) be incredibly good in it.”
what3words and DHL Parcel UK
what3words and DHL Parcel UK have announced a new element of their partnership.
Customers, whether small businesses or large e-commerce players, can now add a what3words field at checkout to enable shoppers to specify exactly where they want their deliveries to go.
Once entered, the what3words address is then passed on to DHL Parcel UK couriers.
Last year, DHL Parcel UK announced that it had rolled out the what3words location technology to its UK parcel app.
The latter has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three words.DHL customers can discover their address via the firm’s app or a map available at its website.
HappyOrNot
Instant customer feedback insights company HappyOrNot has announced the launch of an updated version of its Smiley Touch terminal.
Accumulating over a billion feedback responses since its launch, HappyOrNot’s range of smiley faced terminals serve over 4,000 brands in 135 countries including Amazon, Google, Aramark, and Miami Airport.
The new version uses a built in camera system and AI software to unlock and connect in-moment anonymous feedback data with respondent(s) demographic information.
The demographic analysis works by converting and mapping facial features into numerous data points to form a vector. The anonymised vector is then analysed by the AI to estimate the feedback provider’s age and gender – with up to a 95% accuracy rate.
Unlike facial recognition tools, HappyOrNot’s updated terminal does not identify the individual, instead its only purpose is to analyse a silhouetted vector, which is specifically designed to hide the respondent’s identity.
The upgraded terminals have already been adopted by European retail chain XXL Sport & Villmark and Canadian pharmacy chain MacQuarries.
