// Crew Clothing is set to open 40 new stores by 2025, focusing on market towns and coastal resorts
// The retailer has recovered post-pandemic, posting online and store sales both surged 15% respectively in the seven weeks to 8 January
Crew Clothing has revealed plans to open 40 new stores in the next three years, focusing on market towns and coastal resorts.
Speaking to The Times, chief executive of the British fashion retailer David Butler said: “We have to react to customer behaviour and there is plenty of evidence to suggest that people are shopping in stores again. Our footfall is back to pre-pandemic levels.”
“It’s why Marks & Spencer is investing in stores,” he added, noting M&S’s plans for 20 new sites, which it revealed last month.
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Further details about store plans will be revealed in the future as plans are solidified.
Last month, the retailer enjoyed an “overwhelmingly positive” Christmas trading period as online sales were boosted by its online partnerships with John Lewis, Next and Very.
Ecommerce sales for the fashion retailer skyrocketed 15% in the seven weeks to 8 January due to a surging demand for partywear as the Christmas parties returned.
At the time Butler said: “Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period.