Dive Brief:
- Alongside other retailers launching mobile apps, Pottery Barn Kids and Pottery Barn Teen have introduced shopping apps for iOS, the retailers announced Wednesday.
- With the apps, shoppers can create registries, browse products across age groups, view and purchase items from 3D rooms, save their favorite products and make purchases using Apple Pay, according to the announcement.
- Shoppers can also schedule appointments to meet with its designers in-store, at home or online.
Dive Insight:
Pottery Barn Kids and Pottery Barn Teen have joined other home goods retailers that have released mobile apps.
“The development of our mobile shopping apps was a coordinated effort focused on delivering a seamless, convenient customer experience. As brands who put digital first, the apps offer a new way to shop, find design inspiration and create and manage a registry on-the-go,” Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen, said in a statement.
Meanwhile, other retailers have invested in mobile apps, too. In November, True Religion launched its mobile app and expects app to generate 10% of its e-commerce sales this year. In October, At Home debuted its own mobile app and expanded its same-day delivery to all locations. And in August, Bath & Body Works unveiled a mobile app alongside its new loyalty program that lets customers earn rewards points, shop and store their gift cards. Last March, Chico’s FAS debuted mobile apps across all of its portfolio brands.
The 2022 holiday season illustrated how critical it is for retailers to have a digital presence. Research from Adobe found that e-commerce sales rose 3.5% year-over-year between Nov. 1 and Dec. 31 to $211.7 billion. The same report found that nearly half of online sales came from smartphones in the 2022 holiday season.
