// Crew Clothing posted online and store sales both surged 15% respectively in the seven weeks to 8 January
// The fashion retailer said its omnichannel model meant it enjoyed an “overwhelmingly positive Christmas trading period”
Crew Clothing enjoyed an “overwhelmingly positive” Christmas trading period as online sales were boosted by its online partnerships with John Lewis, Next and Very.
Ecommerce sales for the fashion retailer skyrocketed 15% in the seven weeks to 8 January due to a surging demand for partywear as the Christmas parties returned.
The retailer’s flexible stock model allowed it to leverage its relationships with John Lewis, Next and Very by “trading into demand” to ensure customers received their orders.
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Crew Clothing’s total own website sales were level with 2021, but up 41% on pre-pandemic levels.
Meanwhile, store sales also surged 15% from last year, a 9% increase in like-for-like sales.
Chief executive David Butler said: “Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period.
“Our loyal customer base continues to grow and people chose to shop with Crew this Christmas.
“We look forward to maintaining this positive momentum into 2023 having already seen strong sales growth in January.”
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