The grocery chain had already developed a name for itself locally, and wanted to ensure that its brand didn’t get lost in the shuffle as it scaled.
FunkFlow knew that personalised product offer had replaced location as the primary brand differentiator, which required customer data be used in an individualised way.
There was no more room for the traditional way of burning marketing budgets and offering random discounts to customers to buy them back from competition.
Data driven individual customer knowledge, real-time personalised product assortment and pricing offers, and real-time in-app content marketing and rewards programs would transform the company’s UX experience and create loyalty.
One of the business’ priorities was streamlined operations and management. FunkFlow’s solution automated stock management, price management, and procurement.
It coordinated dark store operations placed in the best locations. It automated logistics which cut waste and freed managers from the constant damage control that comes with human error. It streamlined hiring, personnel training and scheduling, which enabled the company to operate with efficiency.
The strategy this partnership developed brought extraordinary results:
● 15 minute grocery delivery time
● Operating in 49 cities
● Over 1,000 dark stores
● $1 billion turnover annually
● 28.5 million monthly orders
● All dark stores older than 12 months are profitable
● 20% of revenue comes from D2C products
● 42% customer retention after first order
The dark store delivery business of this grocery chain met its goals of full Q-commerce scalability, capturing the market, and differentiating itself as a leading Q-commerce brand.
The Q-commerce industry will be worth $450 billion by 2025, which means grocers have an extraordinary opportunity to grab a piece of an enormous pie.
With the right partner and solution to negotiate Q-commerce challenges, a brand can enjoy a solid, real-time, data-driven foundation on which it can build a profitable operation with continued growth in the future, just like this grocery chain.
To find out more about how your business can benefit from automation and last-mile optimisation, forecasting, and brand loyalty, book a no strings attached free demo and see how FunkFlow’s solutions will work for you. It’s your future – let’s make it a solid, profitable, stress-free future together.
About FunkFlow
FunkFlow is an end-to-end software solution for Q-commerce automation with its primary offices located in Tel Aviv, Israel.
The FunkFlow has team developed and tested a set of tools for Q-commerce business, combining personalised client experience, optimised supply chain management, complete fulfilment flow, comprehensive analytics and machine learning tools.
The firm has more than 150 engineers working on expanding the already feature rich platform even further.
