// Co-op appoints N Brown exec Kenyatte Nelson as chief membership and customer officer
// Nelson has over 20 years experience, having previously worked at N Brown, Missguided and The Very Group
The Co-op has named ex-N Brown executive Kenyatte Nelson as its chief membership and customer officer, 18 months since Matt Atkinson stepped down from the role.
Nelson will join the retailer this month bringing with him over 20 years of marketing experience.
He was previously the chief brand officer at JD Williams owner N Brown but left the group in October after almost four years. Prior to this he held leadership roles at Missguided, Shop Direct (now The Very Group) and Procter & Gamble.
In his new role, he will be responsible for The Co-op’s membership, marketing and brand strategies. This includes supporting the Co-op’s presence at UK music festivals and the mutual’s naming rights partnership with Co-op Live, which is anticipated to be one of the world’s premier music and entertainment arenas, based in Manchester city centre.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Nelson, who currently serves as a non-executive director for the British Retail Consortium, will report into Co-op chief executive Shirine Khoury-Haq and takes a seat on its operating board.
He said: “I could not be more excited about joining the Co-op Group.
“It is a values driven organisation that touches and improves the lives of millions of people, and I look forward to working with Shirine, the operating board and the rest of the team, to build on the great work that is already happening across the group.”
Khoury-Haq added: “Kenyatte brings with him a huge amount of marketing, digital, customer and brand experience – he will be a huge asset to our Co-op Group, as leads our membership, marketing and customer activity.”