// Lidl sales rise 24.5% over the four weeks to December 25
// It welcomed 1.3m more Brits to stores in the week before Christmas compared with the previous year
Lidl sales have risen by almost a quarter over the key festive period as shoppers switched nearly £63 million from other supermarkets, more than triple that of last year
The grocer said sales increased by 24.5% over the four weeks to December 25, compared with the same period in 2021.
It welcomed 1.3 million more customers to stores over the week before Christmas compared with the previous year, as shoppers switched £62.8 million spend to its UK stores.
Lidl had its “busiest-ever day of trading in 28 years” on Friday December 23 as shoppers did last-minute Christmas shopping.
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The sales surge over the period was likely driven by the search for cheaper products as inflation continued to soar.
Lidl GB chief executive Ryan McDonnell said: “Every week of the year we are seeing more customers coming through our doors, switching spend to Lidl from the traditional supermarkets.
“We know they switch to us to make savings, but then they stay with us when they realise that they’re not having to compromise on quality, and this Christmas was no exception.
“Our strategy – great quality products at low prices – has remained the same since we first opened our doors over 28 years ago. That is only because it’s as relevant now as it ever has been.”
McDonnell said he could only see this momentum continuing in 2023.