Direct Retail News Hubb
Advertisement Banner
  • Home
  • Retail News
  • Service Retail News
  • Contact
No Result
View All Result
  • Home
  • Retail News
  • Service Retail News
  • Contact
No Result
View All Result
Wellnessnewshubb
No Result
View All Result
Home Service Retail News

Lands’ End Deploys New Solution to Personalize Email Campaigns

admin by admin
December 14, 2022
in Service Retail News


Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI.

Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End will leverage human-centric AI to better engage existing customers and build a better customer for the future. The ultimate goal is to reshape the retailer’s email marketing program to focus on deepening loyalty and driving long-term customer value.

“Customer centricity is in Lands’ End’s DNA,” said Sarah Rasmusen, Chief Customer Officer at Lands’ End in a statement. “We’re thrilled to use Movable Ink’s Da Vinci to transform our email program as we drive scalable, contextually relevant communications that deliver what customers want.”

While traditional personalization and segmentation models focus on the next best action, Da Vinci helps guide customers down an individual path that optimizes for both short- and long-term goals. The program will allow Lands’ End to generate a wide range of personalized content variations tailored to each customer.



Source link

Previous Post

Be Inspired, Enlightened & Fired up for 2023!

Next Post

Jack Green and Brandon Neman, founders of bodo — Retail Technology Innovation Hub

Next Post

Jack Green and Brandon Neman, founders of bodo — Retail Technology Innovation Hub

Recommended

BREAKING: Frasers Group buys rival JD Sports’ premium fashion businesses

2 months ago

Adidas will continue to sell Yeezy product without the Yeezy name

3 months ago

© 2022 Direct Retail News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Retail News
  • Service Retail News
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • Retail News
  • Service Retail News
  • Contact

© 2022 Direct Retail News Hubb All rights reserved.