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Walmart
Walmart has launched TrendGetter, a technology that uses image recognition to make it easier for customers to find deals on on-trend products for the holidays.
In a nutshell, you take a picture of a pair of designer sunglasses or an expensive bag. And by uploading the pic at TrendGetter, you can find a similar item at Walmart.com.
Casey Schlaybaugh, Vice President of Brand Strategy & Marketing, says: “We’ve all been there. You’re scrolling through your Instagram feed and your favourite influencer is wearing the must have accessory of the season.”
“Or you’re watching the latest viral TikTok video, and you find brag worthy home décor.”
“Maybe gifting inspiration hits for the hardest person to shop for on your list during your favourite TV show.”
“The problem? You can’t find a shoppable link or any product details, or it’s way out of budget.”
He adds: “This holiday season, we know our customers are searching for what they love at can’t miss prices. Now, whenever you find a product you love, you can easily search for a similar item at Walmart’s everyday low prices and purchase as soon as inspiration strikes.”
A.F. Blakemore & Son
A.F. Blakemore & Son is set to launch a SPAR Christmas campaign giving away up to £100,000 worth of prizes.
Merry Textmas is a 25-day text to win competition that will be live in more than 300 Blakemore Retail and independent stores across SPAR’s Meridian & Welsh Guild from 8th December to 1st January.
It will feature both a spot prize promotion and grand prize promotion.
The latter consists of weekly prize draws offering customers the chance to win one of four prizes: cash towards Christmas, fuel for a year, energy for a year or shopping at SPAR for a year.
Shoppers can play daily to win one of more than 30,000 spot prizes redeemable at SPAR stores by sending a text. Every valid entry into the spot prize promotion will also give one free entry into each weekly grand prize promotion draw.
People can win additional entries into the weekly grand prize draw by scanning a QR code on a poster at a SPAR store or downloading a Merry Textmas app.
The app offers an in-store game that uses the customer camera to create an augmented reality Christmas tree, with virtual presents dotted around the store to place underneath.
Forever 21
Forever 21 has launched the F21 Metaverse Collection, the retailer’s first metaverse inspired fashion collection, to mark its first year on Roblox.
This is available in stores and online and features hoodies and T-shirts, designed with elements from the brand’s virtual offerings and includes the real-life version of the Forever Beanie, the number one selling item in Forever 21 Shop City on Roblox.
During the month of December, this will offer a limited edition virtual accessories collection, launching one item each day that will be available for less than 24 hours.
Mariah Carey
Pop star Mariah Carey will be hanging out on Roblox for the month of December through one of the platform’s Livetopia experiences.
Mariah Carey’s Winter Wonderland aims to give people “a unique way to connect with the iconic artist and enjoy her music together with friends and family”.
During December, a holiday themed treasure hunt created in conjunction with Carey’s twins, Moroccan and Monroe, virtual item drops, and decked out Livetopia homes will be available, culminating with virtual performances.
Carey will perform a mix of her old and new hits, including All I Want For Christmas Is You as the grand finale.
The first of four consecutive nights of the virtual performance starts at 7 pm EST on Wednesday, 21st December, with additional showings at 7 pm EST on the 22nd, 23rd, and 24th.
There will also be a virtual store offering the likes of exclusive merchandise, unlockable houses, cars, and Christmas hats. Certain exclusive items include special power-ups for users to use before, during, or after, within Livetopia.
Macy’s
FIT:MATCH has announced the launch of its bra fitting experience in the following Macy’s stores this holiday season: Boca Raton (FL), Century City (CA), Dadeland (FL), Herald Square (NY), Kings Plaza (NY), Queens Center (NY), Roosevelt Field (NY), South Portland (ME), South Shore Plaza (MA) and Willowbrook (TX).
The technology gives shoppers the opportunity to get scanned and then, within seconds, matched to their best fitting bras based on their exact body shape.
