Fast fashion big hitter Asos has kicked off its Black Friday promotions with an experiential mobile pop-up visiting Liverpool, London, Nottingham, and Manchester.
Visitors will be able to play a claw grabber arcade game to win exclusive prizes, ranging from one of four £1,000 Asos gift cards to branded merchandise, Asos DESIGN clothing and selected face and body products.
The event is free to the public, and everyone who takes part will receive a branded tote bag, as well as a free coffee for those with the retailer’s app installed.
The activation promotes its Black Friday deals, which follow two weeks of out of home advertising in Manchester and Camden Town, London.
Those wanting to try their luck should head to the following locations from 10am-6pm:
Liverpool – Monday 21st November at Paradise Place/Liverpool One
London – Tuesday 22nd November at Boxpark Shoreditch
Nottingham – Wednesday 23rd November at Trinity Square
Manchester – Thursday 24th November at Manchester Piccadilly Gardens
Top of the pops
Unified customer intelligence startup Chattermill recently analysed feedback from over 152,000 responses to some of the most popular fashion retail brands, revealing Asos and New Look as the ones with the best customer experience.
Asos received consistently high scores over the past 12 months, while New Look was on an upward climb after a relatively low period.
The data indicated a significant decline in customer loyalty across the retail industry as a whole.
The decrease can be linked to a rise in customer returns (and the hassle tied to it), complaints about delivery, and inconsistent product sizing and fitting.