Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath. Sichel will report to BB&B President and CEO Sue Gove, who recently secured the leadership role permanently following a period as the retailer’s interim chief executive.
Sichel will manage fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon. During his 35-year career, Sichel served as the Chief Marketing Officer at Burlington Stores for eight years, from 2011 to 2019, with a focus on ecommerce and strategy.
Sichel also spent 13 years with McKinsey & Company as a Partner and marketing and retail practices leader, supporting clients across department stores, specialty and big box retail and branded manufacturers.
“Bart has an excellent track record when it comes to building brands, driving brand loyalty, marketing strategy, advertising, and customer insights and analytics, which will be instrumental as we continue to expeditiously pursue our back-to-basics philosophy, work to accelerate our performance, and ensure our customers have access to an assortment of compelling brands at great values across our banners,” said Gove in a statement.
“Bed Bath & Beyond, buybuy BABY and Harmon are each beloved shopping destinations and we will be focused on capturing the hearts and minds of our customer through product assortment, dynamic store experiences and omnichannel services,” said Sichel in a statement.