North American grocery wholesaler United Natural Foods has announced an agreement with Cornerstone for Natural to brings its Smart Shelf Tag programme to UNFI’s suppliers and retailers.
Smart Shelf Tags contain ELi QR Codes, pitched as an enhanced, more secure version of a QR code, which can be scanned to provide shoppers with additional product information and content on their mobile phones without requiring an app.
“We’re excited to enable better transparency and communication between our suppliers, retailers, and shoppers,” says John Raiche, Executive Vice President of Supplier Services & Merchandising at UNFI.
“Consumers have shown that they care about the values and beliefs of the brands they purchase, and with Smart Shelf Tags, suppliers can communicate directly with shoppers about their products and tell the stories behind their brands.”
“Retail is changing, and we need to change with it,” says David Williams, Cornerstone’s EVP of Business Development.
“Retailers and brands need to work together to engage and educate their shoppers and our smart shelf tags provide this unique opportunity, helping with decision making at a key point of purchase in the store.”