Lifestyle brand Dream Big World has partnered with aerospace component manufacturer Orbital Assembly (OA) to (eventually) create a retail experience in space. Until then, customers will be able to access virtual components through earthly brick-and-mortar locations and metaverse offerings.
At the recent GITEX 3.0 X-VERSE event hosted at the Dubai World Trade Centre in Dubai, United Arab Emirates, OA and Dream Big World outlined plans to create retail shopping opportunities on the Pioneer and Voyager space stations, which will serve as destinations for space tourism, commerce, leisure and research.
“This is the first of many real estate leasing deals we plan to sign as we develop and launch these tourist, industrial and commercial stations,” said Rhonda Stevenson, CEO of Orbital Assembly in a statement. “It is also the first marketing and merchandising opportunity on a space station that we believe will encourage significant extraterrestrial brand marketing opportunities.”
VR and immersive 3D experiences simulating the space station environment will be available at Dream Big World’s retail stores in Dubai and Cancún, Mexico as well as additional global and metaverse locations.
“Ultimately, we plan to open the first store in space, but in the interim, we will introduce the Dream Big World physical spaces and the DBW Metaverse,” said Juan De Lascurain, Artist and Founder of Dream Big World in a statement. “Dream Big World customers will be able to enjoy different digital experiences utilizing VR, NFT, digital fashion and the metaverse, including the experience we are developing with Orbital Assembly.”