Walmart has launched a selection of exclusive Roku smart home products, including security cameras, video doorbells, lighting and plugs. The items, which will have connectivity with the Roku TV Operating system, will be available in nearly 3,500 Walmart stores beginning Oct. 17.
Initial capabilities of the new smart devices include letting users see who is at their doorbell through their television and using Roku voice remote to bring up video feeds. Roku Smart Home also will be compatible with third-party voice integrations.
“At Walmart, we are dedicated to providing our customers with technology to simplify and enhance their lives at everyday low prices,” said Laura Rush, SVP, Electronics, Toys and Seasonal at Walmart U.S. in a statement. “Roku’s new line of Smart Home devices, available exclusively in-store at Walmart, allows our customers to easily enjoy the security and convenience afforded by these new products from Roku.”
The Roku products were developed in partnership with Wyze Labs and offer two-factor authentication (2FA), user data encryption and secure booting, among other security capabilities
“We’re expanding the Roku ecosystem for the tens of millions of households who already use Roku devices — or anyone looking for a new option to level-up their spaces with smart lighting, cameras and more,” said Mark Robins, VP, Roku Smart Home in a statement. “With our new line of products, we are proud to offer the convenience and delight of the smart home, combined with the value, choice and ease of use that consumers love from the Roku brand.”
The launch of an exclusive selection of smart home items represents another way Walmart is ramping up its competition with Amazon, which offers its own smart home services through its Alexa voice assistant and related devices. Amazon also recently expanded its smart home capabilities through the acquisition of iRobot for approximately $1.7 billion.