// Browns has closed the doors to its Browns East store on Club Row
// The East London store was originally designed as a pop-up five years ago when it first opened
The luxury British fashion retailer Browns has closed its Shoreditch, East London store to focus on its flagship in the West End.
The store, at 21 Club Row, which opened in October 2017 was originally designed as a pop-up as part of the luxury retailer’s ‘Nomad’ roaming retail concept, but “was so successful that it stayed the course for longer than planned”.
The company’s flagship on Brook Street in London’s West End remains its primary London destination and Browns said that it is its “forever home”.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
A Browns spokesperson told Drapers: “We were so proud to have had the location far longer than we had initially expected, which ended up being five years, due to the success of the space.”
“We have some really great plans in the coming months for our flagship, which will then give further insights into what is to come for Browns,” they said.