// M&S will launch new vegetarian range this week to meet growing demand
// Over 60% shoppers are unhappy with number of vegetarian options in supermarkets and restaurants
Marks & Spencer is launching a new range of vegetarian meals, Veggie, in response to the demand for more vegetarian choices from shoppers.
The new range includes a choice of 14 vegetarian meals, developed by the retailer’s in-house chefs.
It will be available from this week and choices include Veggie Roasted Butternut Risotto and Veggie Roasted Mushroom Ravioli.
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M&S’s research revealed that over 60% of shoppers are unhappy with the number of vegetarian options in supermarkets and restaurants, while almost two-thirds said that there aren’t enough vegetables in restaurant and supermarket vegetarian meals currently available.
“Many vegetarians, myself included, know all too well how it feels to look at a restaurant menu or supermarket shelves and only see a handful of meat-free options and rarely anything that celebrates vegetables,” M&S marketing and hospitality director Sharry Cramond said.
“Our brand-new veggie range more than meets that need and is the perfect solution for this overlooked group of foodies who want delicious, modern dishes packed with vegetables.
“From comforting mains for one to sharing centrepieces and all-important sides, this range is ideal for work lunches, midweek dinners, weekend entertaining and more! It’s all totally delicious and my favourite is the Veggie Cauli & Leek Open Pie.”