‘Thursday Night Football’ drove Prime membership sign-ups for Amazon












‘Thursday Night Football’ drove Prime membership sign-ups for Amazon – RetailWire

































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Amazon.com’s first exclusive National Football League game pitting the Kansas City Chiefs against the Los Angeles Chargers drew 15.3 million viewers. The game, according to Jay Marine, head of sports for Prime Sports, led to “the biggest three hours for US Prime sign-ups ever in the history of Amazon.”

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