// Workwear retailer Dickies is set to open its first European standalone store on Carnaby Street next month
// The new flagship will feature clothing and accessories for both men and women
Dickies has revealed it will be opening its first European standalone store at 35 Carnaby Street.
The new flagship for the workwear retailer is set to open on October 1st and will house collections including clothing and accessories for both men and women.
Seasonal collections inspired by the brand’s roots will “inject newness” as well as Dickies most iconic styles including the 874 work pant, Eisenhower Jacket, Work Shirt, Coverall and Bib Overall.
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Dickies EMEA senior marketing manager Giuseppe Lapenta said: “Carnaby Street is an iconic retail destination in London and the perfect location for Dickies to reveal our first-ever standalone flagship store in Europe.
“We are looking forward to getting closer to our community and showcasing our full brand merchandising proposition. The store will also serve as a physical space for customers to connect with the brand through unique programming, including experiences and workshops, rooted in our brand DNA.”
Dickies recently launched the second instalment of its Made in Dickies campaign: Generations, shining the spotlight on its maker community and demonstrating different types of work and skills passed on through generations. The campaign marks continued celebrations of the brand’s centenary year.
Shaftesbury retail director Samantha Bain-Mollison said: “We are delighted to welcome such an iconic brand to Carnaby. Dickies has been revolutionary in workwear and fashion and is loved globally. The brand will bring their spirit to London with their first standalone retail store which is in prime position on Carnaby Street.”
Dickies products are carried in over 100 countries and was founded in 1922 by C. N. Williamson and E. E. ‘Colonel’ Dickie, who first started the brand as a denim bib overall business selling workwear to farm and ranch hands around the south west of the US.