Perfect Corp. has partnered with Colgate for the launch of an algorithm to bring the results of the brands’ Colgate Optic White Overnight Teeth Whitening Pen to life through augmented reality technology.
The tool simulates tooth whitening results that may be achieved with the aforementioned product after two weeks of use.
“We are excited to partner with Perfect Corp. to make our whitening products easily accessible to people and provide them with the tools they need to visualise their whiter, brighter smiles,” says Bill Van De Graaf, VP Marketing, North America.
“The AR tool simulates results to help people make decisions as they shop online, and is another important milestone in Colgate’s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.”
“We are thrilled to partner with the teeth whitening experts at Colgate to develop a unique tool that simulates the results of a brighter, whiter smile,” says Alice Chang, Founder and CEO at Perfect Corp.
“It’s exciting to work with a forward thinking brand to charter new categories and develop new algorithms and solutions that will change the way consumers shop and engage with teeth whitening tools.”
The Colgate Optic White simulation is available for users to use on the Colgate Whitening Hub and through QR codes that will be displayed on packs in stores.