Fast fashion firm PrettyLittleThing has announced the launch of PrettyLittleThing Marketplace, an app which allows people to sell on clothes they no longer wear, or shop for something new to them.
According to a press release: “PLT listened to our customers, and they are mindful of the life of a garment and want to be able to resell items that they no longer wear.”
“And so we are creating PrettyLittleThing Marketplace as a community platform for our customers new and old to join.”
It adds: “We have taken steps to simplify the resale process, encouraging more people to join the ‘PLTLoved’ movement and give items they no longer want in their wardrobe a new lease of life.”
Phase one of the platform will include functions such as PLT existing account sync, PLT and non PLT listings, wishlists, message centre, image recognition and text filtering, verified users and PayPal integration.
PLT Marketing Director, Nicki Capstick, says: “We know now more than ever that our customers are more conscious of how they shop.”
“Therefore, we wanted to be the first fashion brand to launch a resale site with the ability to integrate the customers’ previous PLT purchases into their wardrobe as well as creating new listings and selling items from other brands.”
“We’re encouraging our customers to recycle and resell unwanted garments whilst making money in return.”
MarketPlace has been built by the pureplay’s in-house development team.
The aforementioned press release notes: “We have had over 200 staff members constantly running internal testing ahead of launch and share their own experiences of using both the buying and selling features.”
“The feedback we’re received so far has been great and we’re excited to be rolling out phase two developments in the coming months as well as launching the app in the USA”
Phase two will include allowing users to leave reviews for sellers, subscription service, PLT store credit as a payment method and transactional push notifications.